M:bility | California

17-18 September 2019 @ The San Jose Marriott

Building on the success of our Connected Car California conference, M:bility | California is a two-day conference designed to help stakeholders understand the future of mobility.

8am: Registration, coffee, pastries and networking

8.50am: Welcome

9am: What is the future of mobility?

Keynote & Moderator:

The global automotive industry has entered a period of change not seen since the invention of the automobile. Four technology-driven trends – Connected, Autonomous, Shared, Electric (CASE) – look set to revolutionise the way people and goods move.

  • What will the mobility landscape look like in 2030 and 2050?
  • What are the key drivers of change?
  • What factors will limit the market and how can they be overcome?
  • How will future mobility differ in the various regions of the world?
  • Will the tech giants and new entrants dominate, or can the established automakers and their suppliers adapt and prosper?

9.50am: Mastering maps and sensors – the key to the autonomous car?

Autonomous driving is impossible without high-definition maps but, with a global road network that currently spans approximately 32 million kilometres (20 million miles), creating these maps and keeping them accurate will be a huge challenge.

  • How are autonomous vehicle maps created and how will this process evolve?
  • What challenges do we face in generating real-time, self-healing maps and how can they be overcome?
  • Which sensors create the best data?
  • How is that data integrated into a model of the world?
  • What algorithms are best for choosing a route?

10.40am: Networking break

11.10am: Live Q&A


11.40am: Artificial intelligence – the ultimate mobility value driver?


The automotive industry is at the very beginning of its path to artificial intelligence (AI) transformation, but the recent round of investments in start-ups by the world’s major automakers shines a light on the critical role the technology will play in the future of mobility.

  • What is AI and what role will it play in the future of mobility?
  • How can developments in AI be transformed into new revenue streams?
  • Do consumers understand AI and are they receptive to using it?
  • What impact will AI have on the relationship between mobility providers and their customers?
  • How will AI affect the way the automotive industry is regulated?

12.30pm: Networking lunch

1.30pm: Is 5G connectivity the link to a self-driving future?


Over the past 30 years the wireless data network has helped to usher in numerous technological innovations, starting with the cell phone in the early 1980s. The fifth-generation (5G) wireless data evolution promises to be the most significant data network advancement to date and is regarded by many as a key enabler of the autonomous vehicle.

  • What is 5G and what role will it play in the evolution of the autonomous vehicle?
  • What are the key challenges to the scaling up of 5G infrastructure and how can they be overcome?
  • Who will deploy and operate the 5G infrastructure?
  • Who will pay for the 5G that powers the autonomous vehicle?
  • What is the relationship between 5G, edge computing and the cloud and how will this evolve?

2.20pm: Is mobility data the new oil?

Keynote & Moderator:


Data looks set to become the engine that drives the future of mobility. According to a recent study, data-enabled monetization opportunities could generate as much as US$750bn in value by 2030. The race is now on to capture that value.

  • What role will data play in the future of mobility?
  • How will vehicle data be collected, processed and stored?
  • Will self-driving vehicles signal the end of consumer privacy?
  • Could cybercrime kill the autonomous car?
  • How can stakeholders generate value from vehicle data?

3.10pm: Networking break

3.40pm: Managing the relationship between shared autonomous vehicle and rider


The relationship between the shared autonomous vehicle and its occupants is an often-overlooked, yet critical part of the CASE mobility future. Mainstream adoption of CASE mobility solutions will be impossible without the trust and acceptance of the consumer.

  • How will shared autonomous vehicle usage evolve over the short, medium and long term?
  • Can passengers be trusted inside the autonomous vehicle?
  • Who is responsible for the vehicle and its occupants?
  • Will operators require a safety driver and ‘moderator’ on every trip?
  • Does the technology exist to manage the relationship between the autonomous vehicle and rider?

4.10pm: How do we test the autonomous vehicle?


The March 2018 fatal crash in Phoenix involving a pedestrian and a manned Uber vehicle in autonomous vehicle mode highlights the danger and complexity of testing autonomous vehicles in real-world situations.

  • What challenges exist in the testing and validation of autonomous vehicles and how can they be overcome?
  • What testing methods are currently being used and which are the best?
  • How does the approach to autonomous vehicle testing differ in North America, Europe and Asia?
  • Would more stringent regulation result in fewer accidents during the autonomous vehicle testing process?
  • Should autonomous vehicles be tested to perfection before being deployed on a large scale?

5pm: Networking drinks and technology showcase

6pm: End of day 1

8am: Coffee, pastries and networking

9am: Is the auto industry prepared for the future of mobility?


The automotive ecosystem is on the cusp of massive change and traditional automakers and their suppliers face a battle to retain market share. The decisions they make now and in the coming years will determine whether the anticipated change becomes an opportunity or an existential threat.

  • How are automakers and their suppliers currently positioned and what must they do to thrive in the era of connected, autonomous, shared and electric mobility?
  • How will revenue and profit pools change over the next decade and beyond?
  • Can incumbent auto companies meet the demanding requirements of the customer of the future?
  • Will automakers be able to integrate their existing ‘build-and-sell’ models with new mobility offerings?
  • Will strategic partnerships and even consolidation become the new normal as auto companies seek to become mobility providers?

9.50am: What does the consumer want from the vehicle of the future?


Ever-changing customer requirements are one of the main factors driving change in the automotive industry and personalization looks set to become a major differentiator and battleground for those looking to secure future profits.

  • What services and features do consumers want in future mobility solutions?
  • What are stakeholders doing to meet the increasingly demanding expectations of their customers?
  • How will the industry generate consumer trust in connected, autonomous, shared and electric mobility solutions?
  • How will autonomous vehicles change the user experience?
  • How will the automaker-consumer relationship change over the next decade and beyond?

10.40am: Networking break

11.10am: How do you predict the mobility behavior of consumers?



In this 30-minute keynote, Brian Kushnir will discuss the key finding’s from Kantar’s new mobility futures study, which explores the behavior of 20,000 consumers across 30+ cities globally to reveal what drives their daily mobility decisions.

  • How will consumers’ mobility behavior evolve over the next 10 years?
  • What impact will the economy, ecology, technology and regulations have on mobility?
  • Which cities are ready to evolve to future mobility models and which are falling behind?
  • What role will CASE play in the future of urban mobility?

11.40am: Are electric vehicles ready for the mainstream?

The proportion of electric vehicles (EVs) among global sales of new cars in densely populated areas could reach as much as 50% by 2030, according to recent studies. However, conventional engines still dominate and the industry faces numerous challenges in its quest to bring EVs into the mainstream.

  • How will the market for EVs develop over the next 30 years and what will be the key challenges and drivers?
  • What is the current status of EV battery technology and how will this evolve?
  • Who is responsible for developing an effective and sustainable charging infrastructure?
  • What is the outlook for fuel cell technology?
  • Are autonomous vehicles viable without electric propulsion?

12.30pm: Networking lunch

1.30pm: How will CASE reshape our cities?

Keynote & Moderator:

The world’s major cities have been developed around the car and this has led to increased congestion and pollution, urban sprawl and a shift away from public transport usage. CASE – Connected, Autonomous, Shared and Electric – mobility has the potential to revolutionize our urban landscapes.

  • How and when will CASE alter the urban environment?
  • Will CASE lead to denser cities, greater urban sprawl, or both?
  • What challenges will urban planners face when integrating CASE and how can they be overcome?
  • What role will legislators play in the future of urban mobility?
  • Will urban transport become more accessible and affordable?

2.20pm: Will mobility as a service become the new normal?


There are currently more mobility as a service (MaaS) options available than at any other time in history and, with the introduction and anticipated widespread adoption of blockchain technology, machine learning and connected, autonomous and electric vehicles, the sector is primed for massive growth.

  • What MaaS business models are currently in operation and how will these evolve?
  • What is the market worth and which factors will drive growth?
  • What factors will limit the MaaS market and how can they be addressed?
  • How will stakeholders expand their services outside highly-populated areas?
  • How will MaaS impact the ownership model and the number of cars on the road?

3.10pm: Networking break

3.30pm: Case study – the future of mobility in San Francisco


  • How will San Francisco’s mobility landscape evolve over the next ten years and beyond?
  • What mobility challenges does San Francisco face and how can new technology help to overcome them?
  • Will it be possible to create a viable integrated mobility system in San Francisco?
  • How can San Francisco make better use of its existing transport assets and infrastructure?
  • Are the public and private sectors doing enough to collaborate and facilitate change?

4.30pm: Closing refreshments

5.30pm: End of conference

Leave a Reply