Audi delivers around 155,350 automobiles in July

“The challenges of the switch to WLTP caused unusual fluctuations in deliveries last year,” said Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG. “Thanks to the early preparation for the WLTP 2nd act and our ongoing model initiative, we’re now returning to calmer waters and have managed to clearly stabilize the sales situation. We expect our deliveries to perform positively in the second half of the year.”

In response to the switch to the WLTP test cycle and the Audi model initiative, last year the company had adjusted supplies to its dealer and sales network with a view to the future and stocked up the markets. In this way, Audi managed to compensate for restrictions in its freely configurable portfolio which occurred temporarily due to the WLTP switch and model changeovers. The sale of models in stock contributed to exceptionally high delivery figures in July 2018. As such, Germany, for instance, just reported the second-best July in Audi history (26,962 cars) after 2018, with deliveries down 17.0%. Despite the strong prior-year figures, demand for the Audi Q3 (+36.4%) and the Audi TT (+93.4%) grew here. Audi delivered 179,393 cars (-5.4%) in its domestic market in the first seven months.

In the region of Europe as a whole, deliveries fell year-on-year by 13.3% in July to around 68,750 units due to the aforementioned factors. Cumulative deliveries totalled around 488,250 (-5.9%). Deliveries to customers were up 6.9% in Italy or up 2.4% in the Netherlands in July, for example.

China continued to set records in July following the strong result in June, with deliveries up 6.0% to 56,365 cars. The brand’s flagship, the Audi A8 L (+21.2%), accounted for part of this increase. Demand for the top-selling Audi model in the Middle Kingdom, the A4 L, remained strong, up by 3.7%. In the first half of the year, the A4 L had already managed to race ahead of the competition in China as the bestselling premium sedan.

In the United States, Audi increased deliveries to 19,370 cars (+0.8%) in July. Demand for the A6, A7 and A8 full-size models remained strong. Cumulative deliveries since the start of the year totalled 120,810 vehicles (-5.0%). In the previous months, the model changeover for the Audi Q3 volume model had dampened deliveries. Dealers took receipt of the first units of the new model throughout July. The North America region closed July with around 22,850 vehicles delivered (-1.3%) and cumulative deliveries of around 146,200 cars (-7.5%) for 2019.

Deliveries AUDI AG

In July

Cumulative 

 

2019

2018

Change from 2018

2019

2018

Change from 2018

World

155,350

165,389

-6.1%

1,061,550

1,114,622

-4.8%

Europe

68,750

79,310

-13.3%

488,250

518,706

-5.9%

– Germany

26,962

32,489

-17.0%

179,393

189,580

-5.4%

– UK

10,306

13,510

-23.7%

91,502

102,742

-10.9%

– France

5,211

5,180

+0.6%

35,352

33,787

+4.6%

– Italy

6,160

5,761

+6.9%

41,104

41,284

-0.4%

– Spain

4,788

6,632

-27.8%

33,630

38,136

-11.8%

USA

19,370

19,221

+0.8%

120,810

127,163

-5.0%

Mexico

988

1,325

-25.4%

6,954

8,268

-15.9%

Brazil

718

712

+0.8%

4,250

5,063

-16.1%

Chinese mainland + Hong Kong

56,365

53,191

+6.0%

368,867

359,781

+2


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