McLaren Automotive, more widely known for its luxury high-performance sports/super-cars, is launching its first eyewear collection. Consisting of sunglasses and ophthalmic frames, McLaren presents the McLaren Vision Collection in partnership with the French optical specialist, L’Amy Group. With the option of sunglasses or prescriptive frames, the different styles feature the same innovative design and advanced materials that the brand has built itself upon. McLaren has gone so far as to offer the industry’s first 3D-printed titanium frames alongside five Leica Eyecare sun lens types, each “specifically designed for driving, skiing, sailing, playing golf or city life.” With the option of face-scanning technology, the Collection ensures a “tailored” fit. Furthermore, the collection is the first to use five Leica Eyecare sun lens types, each specifically designed for driving, skiing, sailing, playing golf or city life. With the brand’s consistent breath of innovation, this collaboration marks McLaren’s break into the lifestyle market, following partnerships with Belstaff, LEGO, Stance and Period Correct.
Starting July, the ‘McLaren of eyewear’ will be available at select independent retailers, department stores and e-commerce websites. Frame prices start at $323 and peaking at $2,008.