McLaren New Forest has opened its new showroom with a launch event attended by prospective and existing customers and starring the marque’s legendary P1TM and Senna cars as well as the recently-launched McLaren GT, which also made its debut appearance in the region.
McLaren New Forest was appointed as an official retailer in February and having recently opened their servicing facility, the new showroom has now opened its doors to new and existing McLaren customers located in the south of England. They will be able to configure their McLaren cars in the new facility, benefiting from the high level of customer service that befits the brand.
The McLaren range includes the brand-new McLaren GT, which took pride of place at the launch event. Priced from £163,000, the McLaren GT was announced just a few weeks ago and is set to shake up the luxury grand touring sector. Set to be a hit this summer are two new open-top models; the 720S Spider and, the limited-run 600LT Spider.
In addition to these exciting new models, the McLaren New Forest team will also be selling cars from the McLaren Qualified Programme for used vehicles.
Operated by Harwoods, a respected privately-owned automotive retail group that has been established for 85 years, McLaren New Forest launched the new showroom – which features a video wall and an interactive car configurator enabling prospective customers to create their dream McLaren – with a special event. On display were two of the most sought-after cars from the brand’s already-coveted range; the 900hp McLaren P1TM, the world’s first hybrid hypercar, and the McLaren Senna, built to be the ultimate track car and named in honour of McLaren’s legendary Brazilian Formula 1 World Champion.
“Having been welcomed into the McLaren fold earlier this year, it’s an honour to open the doors to our new showroom and welcome new and existing customers with this fantastic display of cars from one of the most exciting brands in the automotive industry. I’m absolutely sure that by bringing Harwoods’ ethos of delivering memorable experiences to the McLaren brand, we will build on its success in the south of England.”
Archie Harwood, CEO, Harwoods
“It is a pleasure to be at the launch event for this fantastic showroom; McLaren New Forest is the newest addition to our UK network and this impressive new facility has been realised just weeks after opening their doors. For both new and existing McLaren customers, and indeed supercar owners in the south of England, this will undoubtedly be their go-to destination.”
David Gilbert, Managing Director Europe, McLaren Automotive
With the addition of McLaren Forest, McLaren Automotive is now represented by over 90 retailers across more than 32 territories globally.