Former AutoNation COO set to lead Morrie’s Automotive Group – Auto Remarketing


On Tuesday, Morrie’s Automotive Group announced the appointment of Lance Iserman as chief executive officer of the organization that represents 14 brands at 13 different dealership locations.

Iserman brings more than 30 years of leadership experience in the automotive dealership industry to his new role as CEO of Morrie’s. Most recently, Iserman served as chief operating officer at AutoNation.

Iserman will assume the CEO role beginning on July 1, according to a news release.

“Morrie’s is a great company with exceptional people and a sterling reputation built over the last 50 years,” Iserman said. “Morrie’s tenured team and strong culture are key advantages as the industry continues to become more competitive. I’m thrilled to be joining Morrie’s as we look to build on its solid foundation and continue to grow in the years ahead.”

Following the appointment of Iserman, Morrie’s interim CEO Ken Czubay will remain a board adviser.

“We could not have found a better person to assume the CEO position than Lance,” Czubay said. “He has all the tools and experience to be hugely successful and I look forward to actively supporting him as he transitions to his new role.”

Iserman joined AutoNation in 2001 as a CFS director and progressed through increasingly senior roles, including general sales manager, general manager, market president and region president. Earlier in his career, he held various roles in the automotive industry at Midway Auto Team and VanTuyl Automotive Group.

Morrie’s has dealerships located in Minnesota and Wisconsin, representing:

—Aston Martin

“We carried out a rigorous nationwide selection process over the last few months,” said Alan Dachs, president of Fremont Group, which is the majority owner of Morrie’s. “We are thrilled to have found Lance. He is a highly experienced and respected operator who for more than 30 years has assumed progressively more senior management roles in the auto dealership industry.

“We look forward to working with him to build an industry-leading automotive group in the years ahead,” Dachs went on to say.

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