Daimler AG is pushing ahead with the transformation to emission-free mobility. Sustainability is one of the key elements of Daimler’s corporate strategy and at the same time a benchmark for corporate success. The future Chairman of the Board of Management of Daimler AG, Ola Källenius, who is currently still responsible for Group Research & Mercedes-Benz Cars Development as a member of the Board of Management at Daimler AG, presented the targets for the car division under the heading “Ambition2039” at a press event. Below you will find the speech abstract of Ola Källenius.
“First Move the World” – that’s our purpose at Mercedes-Benz Cars. That’s the deeper meaning of our work, what drives us, our “why”. “First Move the World” means going for more than just immediate objectives. This inner unrest for what’s next is part of our company’s DNA. Therefore, it’s also a cornerstone of the new sustainable business strategy we are currently working on. Although this strategy has several dimensions, one of the defining issues is how we address our CO2 footprint. At Mercedes-Benz we strive for the best and our customers expect us to deliver sustainable and fascinating mobility. So, one of the key questions we are addressing is this: What are we doing to make sure our customers can switch to carbon-neutral mobility in the future? The answer is our “Ambition2039”:
We aim to have a carbon-neutral new passenger car fleet in 20 years Let’s be clear what this means for us: a fundamental transformation of our company within less than three product cycles. That’s not much time when you consider that fossil fuels have dominated our business since the invention of the car by Carl Benz and Gottlieb Daimler some 130 years ago. But as a company founded by engineers, we believe technology can also help to engineer a better future. Our way to sustainable mobility is innovation – in a holistic approach along the entire value chain.
We want to offer our customers a carbon-neutral driving experience Today in Oslo, at the press test drive of our Mercedes-Benz EQC (combined electric energy consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km*), we are introducing the first of an entire generation of electric Mercedes models. By 2030 we aim to have electric models make up more than half of our car sales – that includes all-electric cars and plug-in hybrids. We will continue to offer our customers performance and luxury from Mercedes. At the same time we want to significantly reduce CO2 emissions per vehicle. Our R&D team is working together with established partners and startups alike to bring EV performance up and costs down. Our approach also includes the continuous development of our mobility services, to spread the use of electric models. In addition to cars, we’re also electrifying our vans, trucks and buses. And the modular development enables the rapid transfer of technology between our divisions. Our current focus is on battery-electric mobility. But there’s also room and need to continue to work on other solutions, for example, the fuel cell or eFuels. Our GLC F-CELL (combined hydrogen consumption: 0.34 kg/100 km, combined CO₂ emissions: 0 g/km, combined power consumption: 13.7 kWh/100 km**) is one proof point. This technology will also find use in our city buses. Today, no one knows for sure which drivetrain mix will best serve our customers’ needs 20 years from now. That’s why we encourage policy makers to pave the way for tech neutrality: Let’s fix the target, but not the means to achieve it.
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