For BMW, the dealership lies at the heart of subscription success

If any scepticism remains around alternatives to private ownership among the major automakers, they are doing an outstanding job of hiding it. By this point, all big players are exploring new solution options, including subscription models, in which for a monthly fee a subscriber gains access to a selection of vehicles from an automaker’s range. These may feature multiple vehicle types, which a driver can then swap around depending on requirements.

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